Upwork’s New Video Proposal Feature: A Game-Changer for Freelancers in 2024

Upwork has just rolled out an exciting new feature that’s shaking up the freelancing world—video proposals. Now you can have a video pitch rather than just being restricted to a written one. You will have a video pitch-or at least a short video introducing you and your work-along with your writing.

But why should you care about this new feature? Well, if you want really to stand out and land more jobs, this might be the edge.

Let’s break it down on how it works, why it’s important, and how you can start using video proposals in order to grab your clients’ attention and win more projects on Upwork.

What is Upwork’s Video Proposal Feature?

Simply put, the video proposal feature allows you to add a short video when you send a proposal for a job. This means clients can not only read about your skills but also see and hear you, making your proposal more engaging and memorable.

This new option helps freelancers, especially those in competitive fields, to stand out from the crowd by letting clients feel a personal connection right off the bat.

Why You Should Start Using Video Proposals

Adding a video to your proposal can make all the difference, especially in a competitive marketplace like Upwork. Here’s why:

• Adds a Personal Touch: A video lets you show clients who you are, which can help build trust faster than a text-only proposal.
• Showcases Your Communication Skills: Being able to talk about your skills in a confident, clear way is something clients value. A video gives you the chance to prove you’re great at communicating.
• Helps You Stand Out: Most freelancers still rely on written proposals. By including a video, you’ll immediately set yourself apart from the pack.
• Gives a Preview of Working with You: Clients often choose freelancers based on whether they seem easy to work with. A quick video can give them a sense of your personality and professionalism.

How to Make a Winning Video Proposal

Here are some easy tips to create a video that will impress clients and help you land more jobs:

• Keep It Short: Aim for 30-60 seconds. Introduce yourself, explain why you’re the perfect fit for the job, and encourage the client to get in touch.
• Highlight Key Skills: Focus on the skills that match the job you’re applying for. Be clear about how you can solve the client’s problem.
• Be Yourself: Clients appreciate freelancers who come across as genuine. Speak naturally and let your personality show.
• Stay Professional: While you want to be friendly, make sure your video is well-lit, you’re dressed appropriately, and your background is tidy.
• Practice: You don’t need to be a pro at making videos, but it’s worth practicing a few times until you feel comfortable.

Time to hit record and make your next proposal unforgettable!