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What should you include in a social media contract with a client?
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What should you include in a social media contract with a client?
Creating a social media contract for the client involves getting all your basics clear, so everybody knows what to expect from this agreement. In my experience, a good contract doesn’t get overly complex, but it should be detailed for protection for you and your client. Here is what you should include:
Scope of Work
Define in detail the services you offer. Do you create content, manage accounts, run ads, or all of the above? Be specific about the platforms on which you will be working (e.g., Instagram, Facebook, LinkedIn, etc.) and what exactly you will do on each.
Deliverables
Define what your client will be receiving from you. It can be the number of posts per week, the type of content you’ll be germinating, or monthly reports. The more detail you can put in, the better since this clears out confusion along the way down the line. Timeline and Deadlines
Agree on the timelines regarding when you are to deliver certain milestones and, or, projects. When do you expect the first round of contents? When are reports to be shared? This helps in keeping everything on track and also makes sure that both of you are on the same page at all times.
Payment Terms
Outline how and when you’ll collect money. Will you be billing on a monthly interval, for each project, or by the hour? Detail how payment should be received, and any fines that will be levied if payments are late. Not only does this make sure you’re covered money-wise, it also means no more chasing payments.
Include also the number of rounds of revision for that price. The latter is an important condition to set so revisions do not go on endlessly; at times, indicate how the approval process will be like .
Confidentiality and Ownership
Say who owns the content that you create. It’s usually your client once they pay for it, but it’s nice to clear this up. Also, include a confidentiality clause to protect any sensitive information that the client might share with you.
Termination Clause
It should also clearly indicate the processes that shall be followed in case the contract is to be terminated by either of the parties involved. You must include the notice period required as well as possible causes of the contract being terminated before its elapse. This will avert any possible complications of the situation ending messy not to work out
Communication Expectations
Set expectations for your communication with the client: will it be by e-mail only, regular in-person meetings, or will you be available by phone? And when? Good communications practices make a for a smoother, more professional relationship.
Legal Stuff
It’s a good idea to include a clause about how disputes will be handled, such as mediation or arbitration. Also, mention which laws govern the contract, especially if you and your client are in different locations.
Having a strong contract in place not only helps everyone involved understand what is expected but also protects you if things can fall apart. That may seem like a lot, but in nailing down these points from the get-go, you save yourself a lot of headaches down the line. Trust me on this!
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Any social media manager in the community?
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