Using “Small Wins” to Build Long Term Trust
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Using “Small Wins” to Build Long Term Trust
When starting with a new client, aim to deliver a small, unexpected win early in the project. For example:
- Add a bonus suggestion they didn’t request, like: “Here’s an alternative headline I thought might work better.”
Why it works:
Small, value-adding gestures build trust and increase your chances of securing ongoing work. Clients remember freelancers who exceed expectations.
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