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How do social media consultants get clients online?
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How do social media consultants get clients online?
As a social media consultant, getting clients online is all about strategy, persistence, and showcasing your expertise where your potential clients are hanging out.
Here’s how it usually works, based on my experience and other things I’ve noticed:
1. Build a Strong Personal Brand:
Before you can attract clients, you’ve got to make sure your own social media presence is in top shape.
Think of your social media profiles as your portfolio.
Clients will most likely trust you with their social media if they see that you’re effectively managing your own.
That means posting on a regular schedule some form of content that displays your knowledge, shares insight, and shows your ability to engage an audience.
For example, I know one consultant who built her brand upon sharing tips and case studies on LinkedIn.
She would break down successful campaigns that she worked on and explained the strategy behind it.
This helped not only to showcase her expertise but also gave a reason for the potential clients to believe what she could do for them.
2. Leverage Content Marketing:
One of the most effective ways to attract clients online is content marketing.
That could mean writing blog posts, recording videos, or even webinars about common social media challenges businesses face.
By providing such value, you are well on your way to establishing yourself as an expert in the field, and the likelihood of businesses reaching out to you for help will increase.
I have seen consultants who write regularly and publish either on Medium, their blog, or something similar, on topics like “How to Grow Your Instagram Following” or “The Best Practices for LinkedIn Ads.”
Articles like these don’t just bring more readers; rather, they bring potential clients who are searching for these very issues online.
3. Network in Online Communities:
The best way to find work is to participate in online communities in which your target client hangs out.
This could mean joining and contributing to relevant Facebook groups, LinkedIn groups, or even subreddits that are more specifically dedicated to small business marketing, digital marketing, or social media strategy.
In sharing your knowledge and giving advice, you will build a relationship with potential clients.
One great example is a consultant who gets a number of his clients simply by being engaged in the Facebook group related to e-commerce entrepreneurs.
He answers questions on how to advertise their products or services on social media, gives out free tips, and every so often mentions his services.
Before too long, group members started recognizing him as the leading authority on social media.
As a result, soon a lot of their direct inquiries were regarding his services.
4. Give Away Free Resources or Audits:
Sometimes, giving something away is a great way to show off one’s value and start a relationship with potential clients.
This might be a free social media audit, an eBook, or a downloadable guide.
The important thing is to give them a taste, so they will want more of what you can do.
For instance, I have witnessed consultants offer a free audit of the social media profiles of a potential client by noticing quick wins and areas for improvement.
Sure enough, in most cases, they would send in their follow-up offer to implement those recommendations, which in simple terms could mean a paid engagement.
5. Highlight Social Proof and Testimonials:
People tend to believe others who have a say in something.
Therefore, showcasing testimonials and case studies on your website and social media can be super effective.
If you have helped other businesses achieve great results, don’t be modest about sharing that success.
Emphasizing successes also makes it easier for potential clients to believe in your ability to deliver similar results for them.
One consultant I know consistently publishes case studies on LinkedIn: strategies taken, results achieved for the clients.
This helps not only to show her skill level but also gives potential clients an idea that, yes, she can do the same for them.
6. Cold Outreach and Networking:
And do not underestimate the power of a well-crafted cold email or LinkedIn message-if you think a business may benefit from your services, don’t be afraid to reach out.
That said, personalization and value are key, so it has to be more than a generic pitch.
For instance, I once helped a consultant craft personalized messages on LinkedIn to small businesses in dire need of better social media engagement.
She pinpointed just a few specific pain points that she noticed from their present strategy and put forth a quick call to discuss the solutions.
That got her several new clients because it showed she’d done her homework and genuinely cared about helping.
Building your brand, giving value upfront, engaging with the right communities, and being proactive in outreach are all about getting clients as a social media consultant.
Bring these strategies together, and you will have one actionable sequence to make you reach clients consistently who actually need your expertise and will also pay for it.
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