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  Getting Noticed on Upwork: A Practical Guide to Boosting Your Profile, Proposals

  Posted by Sagar Desai on 27/10/2024 at 3:18 PM

  Upwork offers a trio of ad tools designed to help freelancers stand out in the competitive online marketplace: Boosted Profile, Boosted Proposals, and the Availability Badge. Each serves a specific purpose, and understanding how to use them effectively can be a game-changer for securing more projects and invitations.

  1. Boosted Profile

  The Boosted Profile feature is like a spotlight for your Upwork profile. By bidding Connects (Upwork’s virtual tokens) per click, freelancers can appear at the top of clients’ search results, making them more likely to catch the attention of potential clients browsing for talent. It’s a great tool for freelancers in competitive categories or when you’re actively seeking more visibility.

  To get the best results, try setting a moderate bid to start. Remember, you only pay when clients click on your profile, so you can adjust the bid based on your budget and the results you’re seeing. Update your profile regularly with recent projects and skills to make sure that any increased visibility leads to meaningful client interest. You can also set limits on your daily and total Connect spend, which keeps you in control of your budget while increasing your exposure on Upwork​

  2. Boosted Proposals

  Sometimes, a job posting really aligns with your skill set or just feels like a great fit. In these cases, Boosted Proposals can give you an edge by placing your proposal among the top four on the client’s dashboard, with a “Boosted” badge for extra visibility. When you choose to boost a proposal, you set a maximum number of Connects to bid; if you’re one of the highest bidders, your proposal will land in one of those top spots.

  To make the most of Boosted Proposals, target jobs where your skills and experience truly shine. This selective approach ensures you’re not overspending on Connects but are maximizing your impact where it matters most. Since the bidding works like an auction, bid just enough to be competitive without overshooting your budget. It’s all about making your proposal stand out among other high-quality freelancers​.

  3. Availability Badge

  The Availability Badge is an easy way to signal that you’re ready for new projects. This blue badge shows up on your profile and in search results, letting clients know you’re actively looking for work. It’s especially helpful if you’re looking to maintain a steady stream of projects without constantly applying for new jobs.

  Turning on the Availability Badge costs Connects weekly, but you control the maximum Connects spent each week. If the badge’s weekly cost exceeds your set maximum, Upwork automatically turns it off, preventing overspending. This badge works best when used strategically—activate it only during weeks when you’re looking to take on new projects, so you’re not spending Connects needlessly​.

  Making It All Work Together

  Using these tools effectively involves a bit of strategy and a close eye on metrics. Track performance indicators like impressions, click-through rate (CTR), and even your return on ad spend (ROAS) to see what’s working. Small adjustments to your bid amounts or campaign timing can make a big difference, ensuring your Connects budget is being used wisely. Together, these ad tools help boost your visibility and open up new opportunities to secure meaningful work on Upwork, without requiring a constant time investment.

  For more information you can check it out here : http://www.upwork.com/work/ads/product-guide

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  Sagar Desai replied 2 months, 3 weeks ago 1 Member · 0 Replies

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