[Sagar Desai]

For most beginners, the whole point of a Shopify store is to focus on its visual appeal without knowing that it’s really about the conversions it’s going to bring.

I see so many e-commerce owners lost in that case, too-beautiful stores but poor sales.

A well-designed store and, most importantly, attention to user experience, with a good marketing strategy, can make all the difference.

Beginners should especially remember that page load time, ease of navigation, and clear calls to action are just as important as design itself.

And on the marketing side, utilizing data to track what’s working and changing strategies accordingly will take their businesses into the stratosphere.

I would also like to add that going from the ground up, such as through optimising product descriptions and adding SEO features, can be incredibly helpful for those who just start out.